Joined as the founding marketing hire at a B2B tech SaaS company and owned everything: brand, content, PR, digital, and demand generation, across India, North America, the UK, the Middle East, and Southeast Asia.
Managed media relations end to end, from identifying the story angle to writing the pitch, coordinating with PR agencies on execution, and overseeing final placement. Every contributed article, opinion piece, and leadership commentary was researched and written in-house, covering technology, mobility, AI, and enterprise innovation.
Led with the cost of doing nothing, not a feature list. Written for fleet operators who didn't know they needed this.
Used real sensor data to build an investigation, not a case study. Written to be useful first, promotional second.
Conceived, written, designed, and sent entirely in-house. Created a consistent product storytelling cadence that hadn't existed before.
A selection. Click any to read the full story.
The work speaks for itself.
Currently exploring senior marketing roles.